The Role and Importance of Disaster Risk Communication in Disaster Risk Reduction

13 June 2022

The communication model defined as disaster risk communication is one of the main components of disaster risk reduction and is often described along the lines of sharing critical information with the public and relevant parties during and after a disaster. However, the meaning of disaster risk communication goes beyond that single feature. This communication model aims to explain and create an accurate understanding of risk reduction activities, encourage people to integrate the concept of risk into their lives, and make the risk reduction approach a priority policy by turning it into a societal norm.