TESEV’s public opinion surveys in the Arab world that were conducted in 2009 and 2010 demonstrated that Turkey’s attractiveness has been quite high in the region. This attractiveness is due to the perception of Turkish foreign policy; the view of Turkey’s political and economic transformation as a success story; and Turkey’s cultural products. These characteristics point to a possibility of Turkey’s soft power in the region. The question remains, however, how Turkey exercises its soft power, an issue that has become all the more relevant as a result of the Arab Spring.
In this article, Meliha Benli Altunışık analyses the influence of Turkey’s “soft power” in the Arab World under “Turkey’s Attractiveness”, “Challenges”, and “The Arab Spring and Turkey” subtitles.